Personally reviewed by Steve Hayward
✓ Former furniture retailer
✓ 10+ years ecommerce & CRO experience
✓ Led the Shopify migration and development of Fired Earth
✓ Specialising in Shopify furniture retailers
Personally reviewed by Steve Hayward
Former furniture retailer · Shopify furniture specialist
Recent review: a retailer's product pages explained the sofa well, but gave customers no reason to visit the showroom.
Recent review: The product page explained the sofa. It didn't explain why it was worth seeing in person.
Customers often want to see, touch and try furniture before buying, but the path from website visitor to showroom visitor isn't always clear.
Request a free Website Sales Review and we'll discuss the biggest opportunities to improve showroom visits and sales.
Your website could be losing showroom visits.
See what I'd change first.
I'll review your website and we'll discuss the findings together in a short virtual walkthrough.
No charge.
A personalised review of your Shopify website.
Furniture retail experience · Shopify focused · Practical observations · No charge
After reviewing hundreds of furniture websites, these are some of the most common opportunities I find.
Some of the most common opportunities I find:
Every review is prepared specifically for your website.
The goal isn't to redesign everything.
It's to identify the small changes most likely to increase showroom visits and sales.
Customers are already deciding whether to visit.
Many websites don't do enough to help them take the next step.
Your website should encourage showroom visits, not just display products.
After spending time in furniture showrooms, one thing became clear:
Most customers visit the website before they visit the store.
They research products, compare options and decide whether a visit is worthwhile.
Yet many websites don't actively encourage that next step. They explain the product, but don't always explain why it's worth seeing in person.
For retailers that rely on showroom sales, that can mean losing customers who were already interested.
After spending time in furniture showrooms, one thing became clear:
Most customers visit the website before they visit the store.
They're deciding whether your showroom is worth visiting.
If the website doesn't encourage that next step, interested customers can be lost.
I'll review your website and identify the biggest opportunities to improve showroom visits, enquiries and sales from the traffic you're already getting.
During a short virtual walkthrough, I'll explain exactly what I found, why it matters and where I'd focus first.
See what I'd change first to improve showroom visits and sales.
We'll discuss what I found, why it matters and where I'd focus first.
Specific to your website. Not a template. Not a scorecard. No charge.
Some Of The Things I'll Be Looking For:
Every review is prepared specifically for your website.
The goal isn't to redesign everything. It's to identify and prioritise the changes most likely to increase showroom visits and sales.
Prepared specifically for your website, with clear priorities to increase showroom visits and sales.
I’ve spent over 10 years working with furniture and interiors retailers on Shopify - including leading Fired Earth’s re-platform to Shopify - with a particular focus on improving how websites turn existing traffic into showroom visits and online sales. It's a narrower focus than most agencies, and that's intentional.
10+ years helping furniture and interiors retailers improve their websites, including Fired Earth’s move to Shopify.
Focused on turning website visitors into showroom visits and sales.
If your site is getting traffic but not generating the visits or sales you'd expect, I’ll usually be able to identify why quite quickly.
Recorded personally by Steve Hayward, a former furniture retailer with 10+ years' experience helping retailers improve their websites and increase sales.
I'll review your website and then walk you through the findings in a short virtual meeting.
No charge. No obligation.
Reviewed personally by Steve Hayward.
Former furniture retailer specialising in Shopify furniture websites.
We'll discuss the biggest opportunities.
No charge. No obligation.
Thanks — I’ll review your website and send over your personalised video review within 2–3 working days.